As a salon or spa owner your passion for transforming lives is what drives you to show up every day.
From a radical makeover to a quick hair trim, your guests come to you because they trust you and know you’re the one to go to help them look and feel their best.
But how do you attract more people to your business?
Online advertising with ezAds!
Online advertising is cost effective.
Unlike traditional adverts (magazines, newspapers, radio, etc.), online marketing has many benefits including:
Ultra-targeted to reach your ideal guests.
Track spend and ROI (return on investment) in real-time.
Opportunity to pivot as needed.
Before we dive into platforms, let’s briefly talk about what you need to gather to get started:
First you need to know who your talking to. Who is your ideal customer? Which platform do they use most? Get into their head and always keep in mind how you can best meet them where they’re at.
What are your goals? Is it creating brand awareness, getting more bookings, or increasing website traffic, etc.? Goals help you determine where and how you spend your promotion dollars.
With this information, paired with what we share below, you can determine which platform(s) are best then create a marketing campaign in 4 easy clicks with ezAds.
Which Platform Is Right For You?
Facebook is your communication hot spot. Set up targeted ads by location, distance, gender, age range and more to reach your ideal guests.
There are over 2.5 billion monthly users on Facebook. According to Hootsuite, 32% of the world’s population over the age of 13 are on Facebook and the average American user clicks on 18 ads every month. That is a lot of traffic!
Use the comments section of your ads to engage, establish a brand connection and drive conversion to your website booking page.
With Facebook, you determine your budget, and only pay per click or per impression.
So you only pay for genuine interest.
Instagram Marketing for Salons & Spas:
With over 1 billion active users on this platform, Instagram is the place to be to reach your ideal guests.
Instagram is a visual platform which is ideal for a beauty and wellness brand. Here you can showcase your best work, your beautiful space, your guest’s before and after results and your providers.
Use targeting strategies similar to Facebook to reach your ideal guests and stay on top of trends. Doing so keeps you current, creates a more dynamic feed, and builds connection with your brand. You don’t have to do everything, and it has to be authentic, but take time to learn about new features and try them out to see if they align with your brand.
Try Reels or Carousel photos to boost engagement. According to Hootsuite, Carousel photos show 1.4 times the reach and 3 times the engagement of other posts.
Turn posts into ads with Instagram ads. You determine your budget, audience and timeframe. Instagram offers the flexibility to delete a promoted post to stop paying for the ad at any time.
Google Ads for Salons & Spas:
If you want to reach new guests, and grow your business it’s important that you show up in Google search, Google display network, and on Google Maps.
When some is looking for a new salon or spa, they head to Google. In fact, Google nets nearly 85% of mobile search traffic. Move up the search rankings and get your salon or spa to page one with SEO focused Google Ads.
Ensure you link your Google My Business and Google Ads accounts.
Today’s consumer wants convenience, and they want it from the palm of their hand. According to Google, more than 50% of search happens on a mobile device. Make calling, booking, and getting to you as easy as possible by ensuring your address, phone number and business details are correct. So people searching on mobile can call, visit your website, or get directions to you with a single click.
If you’re new to Google Ads there are many free tutorials on how to best use this platform.
Google Ads operate on a “pay-per-click” fee schedule. So you only pay when someone completes your desired action (such as clicking on your ad). It also offers flexible budgeting and allows you to pivot at any time. Meaning you have the option to pause, cancel or increase spend whenever it suits you.
You can grow your salon or spa business with ad campaigns on Facebook, Instagram, or Google Ads.
And here’s the good news. All of this is possible in one platform!
ezAds is a simple do-it-yourself advertising tool built to make campaign management easy.