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Step up your performance management with goals that translate into business success

Updated: Jul 22, 2023

Your staff defines the success of your business. This is especially true when it comes to salons and spas, since 50% of all costs incurred is staffing. Make the most of this investment by keeping your team engaged and motivated.

The best way to do this is to encourage high performance by setting clear, measurable goals. Did you know that setting goals and enabling your team to measure them can improve performance by 20-25%?

But it’s not just goals!

It’s important to regularly track performance and celebrate employee success when those goals are met.

Here are some ways that you can step up your goals to drive high performance in your team.

Create a Strong Collaborative Culture

Since goals are intended to improve employees’ success, make sure to be collaborative and include them in the goal-setting process.

Getting employee buy-in helps to develop goals that are meaningful to them. This, in turn, increases the likelihood that they will be achieved. It also helps internal communication run more smoothly by ensuring that everyone is on the same page.

Ask your employee what their long-term goals and ambitions are. Next, add your own ideas until you both arrive at a consensus.

It helps to have a communication platform to drive regular conversations across teams. This way you can be sure you’re providing extra training or support to individuals as needed to help them meet their goals.

Set SMART Goals

Each goal you should set should be tied to a specific business objective or company goal.

According to McKinsey, 91% of companies who have effective performance management systems say that employees’ goals are linked to business priorities.

A good rule of thumb is to set goals that are SMART – specific, measurable, actionable, realistic and time-bound.

For example, instead of simply having the goal of “booking more clients,” add parameters like “we want to book 10 new clients each week.” Introducing these parameters creates a clear focus and increases the likelihood that the goal will be achieved.

Use the Right Tool to Track Progress

Have you ever heard the saying, “a goal without a plan is just a wish”? The same applies here.

If you don’t have a way to effectively track performance across your organization, your employees will never know if they’re meeting their targets and their performance will suffer.

When searching for the right tool, consider the following:

Find Opportunities to Coach Your Team

The best way to build a high-performing team is to provide regular opportunities for development and coaching.

When it comes to coaching, avoid micromanaging or telling the employee what to do. A good coach knows how to ask the right questions to help staff learn and grow, rather than giving unsolicited advice.

Try coaching your staff via weekly huddles. You can use this time to discuss goals, ensure that everyone is staying on track, and address any issues or concerns.

Don’t wait to coach your team. Find the right opportunity to share immediate feedback with issue-specific solutions.

Provide Rewards and Recognition

Sometimes, your staff needs a little boost when it comes to morale and staying motivated. A simple shoutout or a “thank you” can go a long way. It shows that you’ve noticed your employees’ everyday wins and successes.

You should also find ways to reward your employees for meeting or exceeding their targets. Here are a few ideas:

  • Discounts on retail products

  • Extra time off

  • Organize a team outing to celebrate

Offering a commission structure is also a powerful way to drive performance on your team. You could choose to award commission based on activities that the employee can directly influence, such as retail sales, promoting a certain service, or extra client referrals.

Improve Your Team’s Performance with ezPulse

With the ezPulse app, you keep your finger on the pulse of your business, stay connected with your staff, and set goals to keep your team engaged and motivated from anywhere at any time.

ezPulse creates motivated and connected teams that drive strong business results. Leverage real-time insights directly in the app to celebrate successes or coach for better future outcomes as needed.

For more information, visit or contact

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