Utilize ezConnect multimedia messaging to boost guest engagement
We’ve all heard that a picture is worth a thousand words, but do you know just how much more impact a visual message has when communicating with your guests?
Standing out amongst the countless messages and notifications consumers receive daily is the ultimate challenge for any business, and while open rates for standard SMS text messages are already almost 80% higher than email, adding MMS messaging to your communication strategy can bring even better results.
Studies show that people remember 80% of what they see compared to just 20% of what they read, and it’s been proven that the human brain processes visuals 60000 times faster than text. So, it makes sense that if you want to capture your guest’s attention fast, MMS messaging is the way to go.
With ezConnect multimedia messaging, not only can you send longer text messages with up to 1,600 characters compared to the standard 160 character limit with SMS, but you can also add some personality with pictures, animated GIFs, infographics, videos and audio recordings, letting you really connect with your guests.
How ezConnect MMS feature can benefit your beauty and wellness business
For the beauty and wellness industry where connection with guests is integral to your success, the ability to send and receive images, documents and videos in real time can help build trust and long-lasting relationships.
Picture the scene: Rachel has just booked her first appointment with your spa. She would like to share some images of her skin allergy before her service as she’s concerned the treatment could irritate it. She finds some photos of her last flare up and sends them via MMS. Your therapist Jack receives the MMS on ezConnect, quickly identifies the allergy and responds to Rachel via text to let her know that she needn’t worry about the treatment causing this allergy. Rachel is delighted with the customer service and can’t wait for her appointment!
This is just one of the many ways ezConnect’s MMS feature can help your business, and your guests. Here are some more ways you can utilize multimedia messaging in your communication strategy:
Promotions
- Coupons/Offers Consumers redeem smartphone-delivered coupons around 10 times more than other coupon types, and 50% of US consumers make a purchase after receiving an advertising text, discount coupon or QR code — so utilize MMS messaging to grab their attention!
Share scannable QR codes or coupon picture messages that guests can redeem in your salon or spa, or promote your seasonal offerings with GIFs, videos or audio clips to add some fun. Better yet, with ezConnect’s new Broadcast feature, you can promote campaigns to a small or large group of contacts at once. For example, if you have a special Valentine’s Day offer for one segment of customers, you can send a broadcast message to the audience most likely to engage
- Packages & Gift card promotions MMS is the perfect way to promote your seasonal packages and holiday Gift Cards. Instead of a standard text message stating ‘Holiday Gift cards are available’, send an image of your beautifully designed gift cards via MMS to show off what a great present it could make for a loved one.
Membership Renewal Reminders
When a guest’s Membership is ready for renewal, instead of a sending astandard 160 character text message that could be lost in the crowd of notifications, use MMS to send visually appealing reminders to renew.To help drive renewals, add all the information your guests need,what they could be missing if their membership ends, plus any new perks that may have been added to help drive renewals.
Service pictures
A text description of a relaxing new service is much less effective than seeing an image of the bliss you could be experiencing! Use ezConnect’s MMS feature to send pictures of your new services and entice new or potential guests to make a booking.
Testimonials
Have you received a particularly glowing review from a customer on Google recently, or has your salon or spa just won an award that you want your guests to hear about? Perhaps a local influencer has just posted on Instagram about their visit to your business that you’d love your guests to see. MMS is a great way to showcase your recent testimonials and drive more guests to post reviews on online listing sites or book in for a service someone else is raving about!
Before and after pictures
Seeing is believing, so instead of telling guests what they can expect with words alone, show off those impressive before and after shots via MMS to let guests see the results that are possible for them. Show clients the progress being made by texting before and after photos after their service and use this opportunity to share a feedback link to get some Reviews. Also try sharing post care tips in a more engaging format using images or videos.
Video marketing
As TikTok and Instagram Reels continue to gain popularity, guests are responding more and more to video content. Create a personalized video thanking you most loyal guests and send it via MMS to let them know how much their support means to you.
Also, if you’ve put the time and effort into making engaging video content for other platforms, get the most out of it by sending it to your guests via MMS.
Show off your therapists’ best work
Whether it’s a video of a transformation, or before and after shots from a recent service, MMS is the perfect way to showcase your therapists’ best work. Send these to help potential guests choose the therapist they’d like to book with, or get existing guests excited about what they can expect if they stick with your therapist long term!
Conclusion Bottom line, if you're not already utilizing MMS messaging in your communications strategy, you’re missing out on an easy way to boost engagement with your guests. With ezConnect’s MMS feature, not only can you pique guests’ interest for upcoming promotions or new services, but you also give them an easy way to send images pre and post services to your team in real time, helping them build trust and form a lasting connection with your beauty and wellness business. Want to learn more about ezConnect MMS feature? Reach out to ezConnect.support@simplified.io today.