How long would you wait on hold before hanging up?
If you’re like 60% of people, you will hang up and go elsewhere if you’re waiting on hold for one minute.
And that’s only for the people who still prefer to call. Most of your guests are looking for a digital-first experience, opting to book online if the service is available and easy to use.
Today’s guests want to use self-serve online services to make product purchases, get answers to their questions, and book appointments. And if you’re not providing that experience, they will find it with one of your competitors.
Do any of these experiences sound familiar?
Avoid hang-ups, no-shows, missed booking opportunities, and more, all while providing a cutting-edge digital experience that customers are looking for with ChatBots.
Bots provide an efficient and personalized experience for your guests and save you time and resources by automating processes for you.
Answer questions promptly and effectively
Help navigate guests through your website
Assist them during the checkout or booking process
Act as a virtual assistant, making product suggestions and recommendations
Using bots to create a personalized experience can improve your online conversation rate by upwards of 8%.
Today we’re sharing the top five benefits of chatbots and how they can improve customer experience and conversions.
But first, let’s back it up....
What is a Chatbot?
As the name suggests, a chatbot is software that can simulate a conversion (or chat) with a guest. Chatbots run on scripted rules, which programmed answers to predefined questions.
Apart from scripted answers, chatbots also use artificial intelligence (AI), machine learning, and natural language processing to understand your guest’s intent and take appropriate actions.
Benefits of Chatbots
As a spa and salon business owner, if you don’t have a customer experience strategy that includes chatbots, you’re missing out on the opportunity to connect with your guests.
Consider the last meal you ordered online or the car service you booked. Could you do it all with a few clicks of a button? Did the app remember your last order or populate a new restaurant that’s aligned with your eating preferences?
That’s artificial intelligence (AI) at its finest, creating a practical and personalized experience that keeps you coming back for more.
You can offer that same feeling to your guests with SmartBot.
Here’s how SmartBot can simplify your salon or spa business operations and provide a positive impact on your guests.
Easy Online Booking – Your guests want to book their appointment when they want, as quickly as possible. Chatbots make booking efficient and effective by connecting your guest with the right provider, at the right time, from the convenience of their mobile phone or computer.
Answer Queries and Questions – Even the most well laid out knowledge base or FAQ section has its flaws. Information about your location, memberships, and more can get lost on your site, making it hard for your customers to find the information they need.
Relationship Building – Use bots to auto-respond to inquiries to communicate with your guests in real time. This creates a positive experience and builds brand loyalty. Over 60% of customers want to purchase from companies that can meet their needs in real-time.
Upsells and Personalized Experience – Tell your guests about promotions and offers using pop-ups and automated alerts. Sometimes we don’t know we need a keratin treatment until its 25% off with our next color service. AI-based ad targeting allows you to serve up the right offer to your guest, improving your website conversion rate by providing a personalized experience.
Decreased Workload on Front Desk Staff – Respond to requests to book, cancel or reschedule appointments using bots, so your front desk staff can focus on making your guest feel special.
Up Your Communication Game – 69% of customers prefer to contact businesses via text.
Remember that stat on hold time? If your front desk staff are with a customer, or if a guest is calling after hours, don’t put them on hold. Use your phone IVR to connect with SmartBot and follow up on missed calls with an automated text.
SmartBot considers all your appointment pre-requisites and recognizes your returning customers. It syncs with your appointment book and will book appointments for the free slots and providers. Texting can save a missed booking opportunity or prevent a no-show, and adds another level of personalization that your guests will love.
Isn’t it time you used technology to your full advantage? Improve your guest’s experience, save your front desk staff time, and improve your business efficiency with Zenoti-SmartBot integration.
Book a Demo Today!