You’ve likely used or at least heard of WhatsApp since it’s one of the most popular messaging apps in the world. In fact, more than 2 billion people in over 180 countries use WhatsApp to keep in touch with loved ones and an incredible 60 billion messages are sent every single day!
It’s been a game-changer in how people communicate because it’s fast, convenient, and easy. And more and more businesses are starting to recognize its potential and utilize WhatsApp Business to engage in real-time conversations with their guests.
What is WhatsApp Business?
Launched in 2018, WhatsApp Business allows businesses to engage in two-way conversations with customers, promote products and services, and answer any questions that they have—all through a convenient, easy-to-use platform. You can quickly respond to text messages, see your entire conversation history, automatically send appointment reminders and confirmations, and more.
Plus, it has an advantage over SMS messages because it’s linked to a phone number and branded business profile which makes your spa or salon easily identifiable as the sender/recipient.
Benefits of WhatsApp Business:
1. Drive transactional messages
Along with two-way texting, WhatsApp Business lets companies send transactional messages to their customers. For example, you can send booking confirmations, appointment reminders and thank you messages. In addition to improving your guest’s experience, these messages help prevent no-shows, which can cost your salon or spa a staggering amount each year.
2. Enable customers to reach you on their preferred channel
It's more important than ever to engage with guests where they are, and texting is an important way for businesses to do that. According to a recent research study, almost two-thirds of respondents would switch to a company that offered text messaging as a communication channel.
Why use WhatsApp on ezConnect:
WhatsApp Business elevates how you communicate with guests in several exciting ways, not to mention frees up your team’s precious time. You can:
1. Easily interact with customers
WhatsApp Business makes interacting with guests easier than ever.
How?
By leveraging the latest technology, it lets you assign contacts to labels so you can quickly find them, instantly respond with autoreplies, and create reusable templates to reply to common queries.
2. Create a fully branded business profile
Another major perk of WhatsApp Business is that allows you to create a business profile that lists important information like your address, email, website, and business hours. And since WhatsApp is only tied to one phone number, it means that customers can quickly and easily know who they’re messaging, which helps to build trust.
Leverage ezConnect to make every customer interaction count
ezConnect transforms how your salon or spa operates and connects with guests. You will:
Gain a single view: ezConnect integrates with the Zenoti system to give you a unified view of a guest’s profile. That includes complete visibility into insights such as their past appointments, chat history and membership information.
Quickly search and add guests: With ezConnect, you can message guests from your appointment book or through the ezConnect interface.
Drive engagement: ezConnect allows you to send appointment and membership upgrade reminders, deliver post-service care information, and build strong relationships that drive loyalty.
What are the business benefits?
To sum it all up, ezConnect enables you to:
Book more appointments by communicating more effectively with your guests.
Respond to queries faster with easy messaging capabilities.
Save time with templates and auto-replies for standard queries.
Help your front desk prioritize through keywords and notification alerts.
Attend to more guests thanks to lower call volumes and automated replies.
Sign-up for ezConnect today!