How Chatbots Increase Revenue and Stickiness for Your Business




Introduction


Today’s customers expect brands to deliver fast and timely service, both online and in-person. It is no longer enough for salons and spas to only offer exceptional service in-store. It is now more important than ever to support your guests’ needs online as well.

Lucky for you, there is an all-in-one option that offers 24/7 support, increases your revenue and hooks guests on your services. The secret lies in AI-powered chatbots. In fact, a study of 500 businesses found that chatbots have increased sales by 67% on average.


In recent years, as much as 50% of businesses have increased their investment in chatbot technology and the chatbot industry is forecasted to grow to $1.25 billion US by 2025. So, now is the time for your business to invest in a chatbot.


How Can a Chatbot Help?


Conversational marketing tools that harness Artificial Intelligence (AI) have revolutionized the way brands communicate with their customers. A chatbot will help your beauty and wellness business increase lead generation, guest engagement, sales, and stickiness. Here are a few ways chatbots can help you reach your goals:


1. Lead Generation


Chatbots have helped 55% of businesses generate more high-quality leads.


In today’s on-demand world, it is invaluable for a business to have an automated way of producing sales leads. Chatbots help beauty and wellness businesses manage their customer questions and online bookings and also sell services, all while collecting data to generate more leads.


SmartBot also collects emails, phone numbers and marketing demographics that you can use to enhance and personalize your marketing. Visitors engage with your chatbot and ask questions, which allows your business to provide value while also learning more about future guests. SmartBot also creates new customer profiles within your Zenoti software, making it easier to provide first-time guests with personalized experience.


2. Provide 24/7 Support


As much as 81% of guests utilize online chat and support methods, with millennials ranking 24/7 chat support as their number one preferred service. It is now incredibly important for your business to be accessible at all times, even outside of business hours.


Chatbots provide constant support to your guests, no matter the time of day. Imagine the impact of being able to sell services all day long, regardless of whether your business is even open. Chatbots aid your guests with purchasing services, booking adjustments, and answering questions, which all lead to an increase in your bottom line.


SmartBot acts as a personalized virtual assistant for your guests. With SmartBot you can:

  • Help guests manage checkouts and bookings

  • Provide product recommendations and suggestions

  • Email follow-up with targeted services

Providing constant customer support enhances your brand's overall customer experience, which in turn increases stickiness. Guests are far more likely to become repeat customers when they receive fast and attentive service, which is exactly what a chatbot provides.


3. Increase Engagement and Conversions


Chatbots are expected to help businesses generate over $112 billion US in online transactions by 2023. This presents a huge opportunity for your business, one that you do not want to miss.


Chatbots are successful at increasing conversions and finalizing transactions because they help you initiate sales through online messaging. In fact, 42% of online buyers are open to making purchases through virtual assistants. SmartBot acts as a virtual assistant for your business and recommends products and services to guests that need them most. This allows you to engage with your customers while also driving conversions.


Additionally, 60% of customers want to purchase from companies that meet their needs in real time. Customers will become loyal to your beauty and wellness business with the help of SmartBot’s constant engagement. The high stickiness of this channel comes from its ease, convenience, and quick responses. Want to learn more about how chatbots can help you earn more revenue? Here are the Top Five Benefits of Chatbots for Your Website.


Summary


Guests are constantly developing future-focused mindsets and demanding high-tech solutions to meet their needs. Chatbots are a fantastic way for businesses to leverage technology to their benefit and impress guests. Investing in a chatbot for your beauty and wellness business will increase your revenue and stickiness through an enhanced customer experience, drive high-quality lead generation, and help to automate sales while you focus on serving your guests.


Are you ready to bring your business to the forefront of technology? Opt to integrate your business operations with SmartBot. Deliver an experience that stands out through 24/7 support, personalized service recommendations and a virtual shopping assistant.


Learn more about easy-to-use apps and extensions, including SmartBot!

40 views0 comments