The famous adage goes, "With great power comes great responsibility." And with greater access to AI comes greater confusion around which tools to use and why.
AI (artificial intelligence) in the beauty & wellness industry is nothing new. A 2020 Mckinsey survey found that many businesses use AI as a value-generating tool and intend to invest more in technology.
However, selecting the right AI-powered tools can feel like a daunting task with a growing list of options.
This guide lays out six key areas to incorporate AI to transform your salon, spa, or medspa business. With a focus on elevating your guests' experience, minimizing operational costs, enhancing productivity, and improving your profitability.
Why You Should Bring AI into Your Wellness Business
Artificial intelligence and technology have revolutionized the salon, spa, and medspa industry. They have made life as a business owner less time-consuming and more profitable. Here’s how:
Minimize operational costs: Hiring a digital marketing consultant can run you anywhere from $2,200 - $16,000 per month. With an AI-powered advertising tool, you get the data you need when you need it at a much lower cost than hiring a consultant.
Increase efficiency and profitability: AI-driven chatbots can put you a step ahead of the curve and help you become a truly innovative brand. It’s predicted that, by 2025, 95% of customer interactions will be powered by AI. Use AI-driven chatbots to create a seamless online booking experience and take a load off your front desk staff.
Enhance productivity: Using AI, take the guesswork out of scheduling appointments for your salon or spa. Machine learning technology can book appointments for you, in the correct service order, improving your staff utilization and saving your guest's time.
Boost sales: Retail is traditionally one of the areas where there’s a fantastic opportunity to increase sales and your salon, spa, or medspa. AI can help match products to your guests’ needs. The more data we have on your guests, the better AI can match the right product with the right guest.
Elevate guest experience: With the help of AI, you can personalize your guests' experience. 71% of business relationships end because of a negative guest experience. Getting to know your guests and staying in touch improves guest retention and loyalty. Suggesting the right products while shopping on your website, offering a seasonal discount at the right time, and providing the choice for a 2-way text conversation creates a personalized touch.
Better decision making: AI takes the guesswork out of every decision you make, both big and small. You can keep your finger on the pulse of your business – anytime, anywhere. AI helps you to see the big picture, set goals, make data-driven decisions, and motivate your employees to achieve better results.
Now, let us look at how the Simplified.io AI suite can support you at all these touchpoints.
Reimagine Your Wellness Business with the Simplified AI Suite!
If your existing processes are costing you time, money, and decision-making energy, it's time to make a change.
Put an end to mundane, time-consuming, (and often expensive!) tasks by integrating everything you need into one platform with Simplified.io. Let’s look at how:
Acquire New Guests Automatically with ezAds: Imagine a day where AI automatically runs all your digital ads and marketing campaigns. It is possible with ezAds! You target your desired guests based on region, gender, and platform and AI takes care of keywords and budget optimization. All without the need to hire additional staff or consultants.
Optimize Staffing Needs for 12 Weeks with SmartShifts: AI optimizes your staffing needs for the next 12 weeks, so you are prepared for your guests to book well in advance.
Guests Can Chat and Book with SmartBot: 5 mins wait time could mean a 10 x decrease in the opportunity to convert! With SmartBot your guests can book an appointment through an intelligent 24/7 bot that's integrated directly into your website.
Send an Automated Confirmation Message Using ezConnect: Zenoti sends a personalized text automatically confirming your guest’s appointment. Ditch the phone tag and decrease the number of no-shows with ezConnect.
Personalize the Recommendations at Checkout using SmartKart: At the check-out, offer your guests additional products and services based on personalized recommendations.
Request a Review, Respond, and Promote from ezRepute: Your guest is so happy with their service! Give them an opportunity to share their amazing experience with an automated review request sent directly to their phone.
Make Data-Driven Decisions with ezPulse: With a suite of easy-to-use, beautifully integrated, cloud-based apps and extensions, you can get the reports and analytics you need to make smart, data-driven decisions for your beauty and wellness business.
Harnessing artificial intelligence is more than just an investment in software and technology.
Suppose you want your beauty and wellness business to stay ahead of competitors, elevate your guests’ experience, minimize operational costs, enhance productivity, and improve profitability?
In that case, you must implement the best AI solutions, and Simplified.io can help. Simplified.io offers the products you need, all in one place, to help you achieve your business goals.